MoleculeDx
From concept to market — building MoleculeDx's digital presence for a US launch of Fusion-detect™, their at-home liver cancer screening technology.
Dr. Micheal Tsang, Ph.D
Co-Founder & CSO, MoleculeDx, Delaware, USA
Website + Brand
Built From Scratch
US Market
Go-to-Market Entry
Ongoing
SEO & Growth Engine
Illustrative representation — not an actual product screenshot
Company Snapshot
- Client
- MoleculeDx Inc.
- Industry
- Healthtech / Molecular Diagnostics
- Services
- Website Design & Development, Brand Positioning, Digital Marketing, SEO
- Market
- United States
- Status
- Ongoing engagement
The Industry Challenge
MoleculeDx is a US-based molecular diagnostics company built around Fusion-detect™, a blood-based screening technology for early detection of hepatocellular carcinoma (HCC) — liver cancer. Their model removes the traditional barriers to cancer screening: no hospital visit, no biopsy, at-home sample collection, and certified digital results within 24 hours. It's a category where trust, clarity and credibility aren't optional — patients are making real health decisions based on what they read. When MoleculeDx came to Adivinar, the company was still at the idea stage — a clinical concept and a mission, but no digital presence to bring it to market:
- No website to explain the test, build trust, or drive bookings.
- No established brand identity for a new entrant in a competitive, high-stakes US healthcare market.
- No visibility in search — a critical channel for a company whose customers actively search for cancer screening options, often at a moment of real personal urgency.
Starting from zero meant building not just a website, but an entire digital business — from brand to search visibility.
What We Delivered
The pieces that came together to build MoleculeDx's solution.
Website Design & Development
Built the MoleculeDx website from the ground up — architecture, design and development — covering the full patient and provider journey.
Brand Positioning for the US Market
Shaped how MoleculeDx presents itself to a US healthcare audience, translating clinical claims into confident, accessible brand messaging.
Digital Marketing for US Market Entry
Ran MoleculeDx's go-to-market digital marketing, building awareness and demand for a first-time market entrant with no prior brand recognition.
SEO
Built and continues to run MoleculeDx's SEO strategy — technical SEO, on-page optimization and an ongoing patient-focused content program.
Inside the Build
A closer look at how the pieces fit together—shown as illustrative screens, not real product captures.
Illustrative screens — not actual product captures
Our Approach
How we moved from first conversation to delivered results.
Discover
Understood the goals, constraints and people involved.
Build & Integrate
Designed and built the solution, connecting every moving piece.
Launch
Shipped to real users with quality and transparency.
Support & Grow
Stayed on to support, refine and scale what we built.
Why It Matters
MoleculeDx needed a partner who could move a healthcare idea to a market-ready digital business — website, brand and growth — in a category where the margin for error is small and trust has to be earned on every page. Adivinar built that foundation and continues to drive its growth in the US market.
The Challenge
MoleculeDx came to Adivinar at the idea stage — a clinical concept for at-home liver cancer screening, but no digital presence to bring it to market in a category where trust has to be earned on every page.
Our Solution
Adivinar built MoleculeDx's website, brand positioning, digital marketing and SEO from the ground up, and continues to run its growth engine in the US market.
The Results
This is an active, ongoing engagement. MoleculeDx's website is live and serving as the company's primary digital front door for US patients and providers. SEO performance has been strong since launch, with organic visibility building steadily in a notoriously difficult vertical for search — health and medical content faces some of Google's strictest quality standards. A running content program is in place, addressing real patient search queries around liver cancer screening and at-home testing.
“Adivinar Catalyst built our applications and websites and supported digital marketing, strengthening our digital presence and helping us connect with a wider audience.”
Dr. Micheal Tsang, Ph.D
Co-Founder & CSO, MoleculeDx
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