What is brand identity? It’s simply the shorthand statement of who you are and what you can do for someone. When you find a way to sum up your company’s entire promise of what it will be like to work with you and what’s in it for them into a few short emotional words, you’ve found your brand.
Simple, right? So why is branding important, then? Why are we even talking about it, if it’s that basic?
Because, frankly, a lot of people have a hard time doing those two things. A lot of companies cannot succinctly and interestingly tell you what they do, who they do it for and why they do it. They just can’t. It’s as if this whirlpool of nuance and details begins swirling at their feet churning up mud until the waters are so dark nobody can see through them. And what happens when something is difficult?
Why is Branding?
The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. The logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company. It