Search engine optimization is almost as old as the web itself, but it’s still a critical component for success today. Optimizing your site helps search engines discover and understand your website.
Paid advertising methods, can help boost your businesses. PPC ads can appear in search results, show up on relevant news and industry sites, retarget previous visitors or even appear in social media newsfeeds.
Nowadays peoples spend 45% time on Social media. So its best platform promotes your business/ brant. Your visibility in social media help to boost Your brand value ( Facebook, Twitter, Instagram)